|Sony’s New PlayStation 4 and your privacy|
by Larry Magid
As I watched Sony the PlayStation 4 at a press conference on February 20th, I was struck by how much data the new device would be collecting from its users.
“We’re changing the rule when it comes to social gaming,” said David Perry, the CEO of Gaikai, a cloud-based gaming company that Sony acquired last year. “What we’re creating,” said Perry, “is the fastest, most powerful network for gaming in the world. The PlayStation network will (emphasis added) by understanding your personal preferences and the preferences of your community and turns this knowledge into useful information that will help to enhance the future game play so like when your friends purchase a new game you’ll know immediately so you can join into the action.” Perry also announced that Sony is adding connectivity to Facebook to further enhance what they know about players and their friends.
Another Sony executive, lead system architect Mark Cerny, pointed out that the company plans to preload games to your console based on what they know about your preferences: “If we know enough about you to predict your next purchase, then that game can be loaded and ready to go before you even click that button,” he said. As doddleNEWS blogger James DeRuvo , “That’s kinda cool, but also kinda creepy.”
The new Playstation will have a stereo camera that can track movements of the company’s controller. Another game, “follows a vigilante character with access to all that information. As he walks through Chicago, message windows pop up, showing details about the people he passes,” wrote Captain.
It is important to remember that the user does have some control over what is captured and who it is shared with. It’s not yet clear to me how much information will be sent back to Sony’s network, but Sony has made it clear that users will have control over what they share. But it wasn’t long ago that Sony’s Online Entertainment and PlayStation Networks were , potentially compromising information from 93,000 accounts.