By Kerry Gallagher
Last week, CommonSense released new research about how masculinity is portrayed and communicated on platforms like YouTube and TikTok. 73% of 11 to 17 year old boys self report moderate to high levels of exposure to “digital masculinity” online, which includes messages such as:
- making money
- building muscle
- fighting and weapons
Even more concerning is that 69% of these boys report moderate to high levels of exposure to “problematic masculinity content” online, which the study defines as:
- Girls only want to date certain types of guys
- Girls use their looks to get special treatment
- Boys are treated unfairly compared to girls
- Girls should focus on taking care of their home and family
The top platforms where boys spend most of their time, and where they are seeing this content are:
- YouTube
- Video games where they can chat with other players
- TikTok
It is important to understand that this content is being delivered to boys by the algorithm on these platforms even when they are not searching for it. Seeing these messages every day can have a big impact on boys’ self-esteem, body satisfaction, and levels of loneliness. Some “in person” approaches parents and educators can use to help boys include:
- Regularly having conversations about algorithms that amplify masculinity content to boys, even when they are not looking for it
- Encourage men in caring roles such as coaches and counselors as role models for boys
- Create opportunities for boys in the art, theater, music, community service, and outdoor adventure so boys can develop relationships in multiple contexts
There are more data points and tips for parents and educators in the full report from Common Sense found here.