By Kerry Gallagher
Ever felt like an app “tricked” you into a subscription or made it nearly impossible to delete an account? You’ve encountered dark patterns. These are intentional design choices in user interfaces meant to deceive users into doing things they didn’t intend, such as sharing private data or spending money.
Recognizable examples of dark patterns include:
- Roach Motel: It’s effortless to sign up for a service but a nightmare to cancel.
- Confirmshaming: A decline button might read, “No thanks, I prefer to pay full price.”
- Sneak into Basket: Extra items are added to your cart automatically during checkout.
As parents, we might think, “I’ll just teach my kids to be smarter.” However, a January 2026 study from the University of Chicago, Designed to Deceive, reveals that even when users are aware of dark patterns, the psychological “nudges” are so powerful they often override logic. Because these designs exploit human cognitive biases, children and teens who are still developing impulse control are especially vulnerable.
The FTC has attempted to step up its oversight, recently introducing the “Click-to-Cancel” rule to ensure that ending a subscription is as easy as starting one. However, due to some legal barriers, the efforts have failed. Only class-action lawsuits brought by private citizens remain and the future of those legal cases is unclear.
How to Empower Your Kids:
- Spot the Trick: Sit with them while they play a game. Ask: “Why is that button so big and bright? Why does the app want you to click it?”
- Discuss the Design: Explain that apps are often designed like digital mazes to keep them inside and spending.
- Before-You-Click Rule: Before clicking any “Free Trial” or “Accept” button, require them to check with you first to identify hidden costs together. Praise them when they start to recognize dark patterns on their own before checking with you.
By naming these tactics, we take away their power. Even sharing examples of times when we adults have been taken by dark patterns can help teach our teens valuable lessons to protect themselves in the future.