By Kerry Gallagher
Social media is increasingly shaping how teen boys view their bodies, often promoting unrealistic and enhanced physiques that can lead to dangerous choices. In fact, we shared information on looksmaxxing trends just last month. Recent research shows a growing link between time spent engaging with fitness content online and interest in anabolic-androgenic steroids, substances that can seriously harm developing bodies.
A 2026 study published in Social Science & Medicine found that boys and men in the U.S. and Canada who frequently engaged with fitness-focused social media were significantly more likely to report intentions to use steroids. Researchers noted that “greater engagement with appearance-focused content was associated with stronger intentions to use anabolic-androgenic steroids,” highlighting how repeated exposure can normalize risky behavior.
Coverage from News-Medical explains that even passive exposure, like scrolling through body transformation videos or gym influencer posts, can shape beliefs about what is “normal” or achievable. According to the report, “muscularity-oriented content online may influence decisions about high-risk appearance-enhancing and performance-enhancing substances.”
Mainstream reporting echoes these concerns. A CBS News segment describes how teen boys are being drawn into “extreme body transformations” fueled by viral trends and algorithm-driven content. In one case, a teen shared that social media “made it seem like everyone was doing it,” referring to steroid use. This perception of widespread use can lower perceived risk and increase curiosity.
Parents can play a critical role in prevention:
- Start by having open, judgment-free conversations about what your son is seeing online.
- Help him understand that many images are edited, enhanced, or supported by substances not disclosed.
- Encourage strength, health, and performance goals over appearance.
- Finally, stay curious. Ask about the accounts he follows and consider exploring content together to build awareness and critical thinking.